REthink

Pratt students from the AOS Communication 2 class come together to design with sustainability in mind.

Mar 25

Soy-based Inks

Many innovations have been made in the past few years towards advancing the sustainability of the printing industry.  Through the improvements in paper manufacturing and recycling, the introduction of environmentally friendly inks, and the responsible use of press consumables, the industry is poised to significantly reduce its carbon footprint.  Designers have a unique opportunity to aid in these efforts by increasing awareness and educating the public about the alternatives to the old, harmful practices.

This poster, targeting designers, is meant to encourage them to to educate their clients about the overwhelming benefits of soy-based inks.  Despite these benefits, the majority of commercial printers are still using toxic petroleum-based inks.  Through creating awareness, designers can increase the demand for soy-based inks, taking a step forward in the sustainability movement.

Nina Vo